Melaroo: A History

Years ago, a few clever people looked around at the burgeoning Houston business community and asked "Why does everything have to be so boring?" Of course, we know it doesn't.

Melaroo was formed to provide a high-energy market with online representation to match. Combining a deep understanding of the web with fresh aesthetics and a sense of humor, Melaroo has, time and time again, brought fresh, new campaigns to foreward-looking businesses. Marrying video and social media with all manner of web platforms, our innovative approach to marketing has proven to be the panacea for the doldrums that so often afflict our business world.

A History

As new media took over the ad world early in the century, companies saw opportunities to maximize their marketing budgets, reach a new, younger demographic and get a strong foothold in a frontier marketplace. From a service provider's perspective, this fast-moving industry was being inundated by parvenues and rookies. To be a "web designer", the only requirements were a computer and a high school diploma dated post-Cold War.

In this cutthroat environment, a few web guys started recognizing the faces they were punching each time a project went out to bid. One bright mind, Nate Stockard, looked around, shrugged and threw down his broken bottle. Ted Hawkes and a few others did the same, they all shook hands and formed Melaroo Web Marketing Company, with a mission to serve elite companies in every facet of web marketing. Pulling from a diverse and specialized talent base, Melaroo set up in Houston as a one-stop shop for a complete and optimized web presence. With marketing strategies generally revolving around the web site as the central hub of information, Melaroo discovered and developed ways to tie all kinds of online information together with a goal to dominate the Internet in specific markets and industries.

When Melaroo formed from a group of independent freelancers, social media was beginning to take hold, and SEO had been a household term for a few years. Video as a web medium had recently arrived at the point of viability, where it was both easy and relevant to publish for mass viewing. Blogging had been generating interest and revenue for several years, and its unfathomable marketing merits were becoming more and more established. Tying these various concepts to web sites to form a traffic and information machine, Melaroo has, in its relatively short existence, helped numerous businesses establish themselves on the ever-shifting world of the Internet.

We at Melaroo Web Marketing Company see the Interent becoming an increasingly important part of people's lives. As the world economy grows, so does the World Wide Web, and information that used to be available to a very narrow spectrum of recipients is becoming more and more available. With so many people going online for information, goods, and services, having a share of the online market is more crucial than ever before. And a fast-growing team of experts is becoming more and more essential to claiming that share.