Black Friday: The day after Thanksgiving when there are tons of sales. You want to be first in line to get that new 3D HD LED TV you’ve been wanting ever since you heard of it. Then you want to be first in line to pay, first to jump on the couch, first to watch a show and first to enjoy the beautiful high quality pictures come to life in front of your very eyes. You want to be first in everything that has to do with the TV. Well, that same concept is true for your business on the internet.

SEO stands for Search Engine Optimization. When most people are searching for something, they nearly always go to a search engine, such as Google, Yahoo!, and Bing, to find what they are looking for. What first appears on the results page are the websites that best fits the criteria you search for. For example, someone searches for “Web marketing.” Melaroo Web Marketing would pop up because on Melaroo’s website (and name), we mention “web marketing”. So, in order to even show up on a search, you must use the keywords (“web” and “marketing”) in the description tag, and at least twice in the text near the top of your page. But you don’t want to overuse the keywords though.

So how do search engines rank websites? Many factors go into it, but we’ll just go into a few.