Episode One: Web Design Is Important

Blog by Melaroo - Web Design
Tuesday, 27 July 2010 09:18
Episode One: Web Design Is Important click to see full-size image
Well, hello there current and potential customers! As you can already tell from above, this is a new segment in our already entertaining blog. In this segment, I (Ike Vengeance Peters) will expound on certain aspects of our business that you should probably already know. This will include social media etiquette, how not to be annoying with SEO, what looks terrible and what doesn't, and plenty of other random things about marketing. Today's episode is all about the importance of good web design. And believe me! None of this will at all be promoting Melaroo to handle all your web design needs. Isn't that right, Easily Recognizable Melaroo Kangaroo? People say that the eyes are the windows into the soul. Well, we say web sites are like the windows into your business. Well...we never actually say that. I just said it. But you get the point, though, right? The point is that if you look good, then potential customers are going to be quicker to buy what you're selling. It's an age-old technique that started when shop owners would make their front window all nice and pretty. Ah, the ol' Dead Rat display technique. Works every time.

You should use that same logic in your web design. If people are attracted to your website's design, they will most likely be attracted to your business. It's pretty simple, really.

Here's what makes it difficult, though. What's good design changes pretty frequently. Let's take Amazon.com for example. It's a pretty widely used website that everyone is relatively familiar with it. Here it is:

amazonoct2009

 

Looks pretty clean, right? Easy to navigate, a couple of call-to-action boxes on the sides, lots of content to look at. All in all, this is a pretty solid site. No reason to change it, right?

WRONG!

You see, what I didn't tell you was that the pic you see to the right...is Amazon from October of 2009!! BUM-BUM-BUUUUUM! Sneaky, huh?

Let's take a look at it now:

 

amazonpresent

 

Oh yeah, much better! You can kind of already tell what they did differently. On the left side, it looks like they took their already established categories and made the sub-categories branch off as you click through. In the 2009 version, the sub-categories are just listed. Listing is not really the best idea when it comes to design, unless you have a manageable amount of them. Too many can just dirty up the page. Agreed? Agreed.

If you want to get a good idea of how design changes over time, go to http://web.archive.org for a chronologically ordered archive of popular websites. You can see what they looked like in the past. It's pretty interesting if you ask me. *pushes up glasses, takes hit of inhaler*

 

If you want your mind really blown when it comes to website design, look no further than everyone's old favorite search engine, Yahoo!

yahoo2009

This is Yahoo in 2009. It's obvious they were trying to capitalize on Google's simplicity and easy-to-use...ness. Then, Yahoo just kind of decided "Whatever. We're not Google. Let's do this!" and then put this out:

 

 

 

yahoopresent

 

 

Quite a difference, no? They put that photo slideshow for all their News stories, so there's a visual element that makes it more appealing to the eye. They still have their many different Yahoo-related pages, but they're organized in a much cleaner, visually-appealing way than before.

 

 

In conclusion, web design is important. Now, here's a picture of a chimpanzee riding a pony!

004

 

Written on Tuesday, 27 July 2010 09:18 by

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