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When take pride in making the mundane look cool, but when we're encountered with a truly superior product, it's a lot less difficult to make a big impact.

VTECH skylights are a new technology that delete all the cons of installing a skylight off your list. They are inexpensive to purchase, easy to install, safe to work around, hold up incredibly well to hail and hurricanes, and they simply don't leak. They're made with a completely revolutionary technology–no other skylight on the market can boast the Solid State status–and one application has been completely submerged in water for over two and a half years and has yet to leak.

Of course, as good as this product is, it doesn't photograph quite as well as an expensive European sports car, so a little brainstorming went in to telling the story visually. So maybe the apparatus itself is just a rectilinear object, but it sure represents a lot of photogenic ideas. A flag folded neatly on a shelf isn't anything to ogle at, but wave that same flag over a battle scene in the Franco-Prussian war and you've got a picture! We decided that to make a compelling image, and at the same time convey the key benefit to this product, we needed to send the skylight to war. Hence the home page graphics.

VTECH is a well-run company, and the owners, unlike most industrial companies, are firm believers in advertising, marketing and brand building. We built this home page around a certain format. Next month, a new skylight with a new storm will grace the home page. The material will be familar, but completely fresh. It keeps the folks coming back.

There is no eCommerce capability built in to this site. Even so, it's designed to sell. Products are laid out with all the information at a quick click of the mouse. Specifications are readily available, so a purchaser can contact sales staff with a very precise idea about what they want to buy. Videos showing the VTECH advantage, perhaps the best selling feature on the site, add interactivity and put the proof right before the viewer's eyes.